4 Salon Marketing Strategies

As a loctician, you offer a unique, in-demand service that brings tremendous value to your customers.  The loc journey is one that’s often tied to a greater exploration of self, and bringing on a new client isn’t just about booking a job—it’s about forming a bond.  But if your potential clientele doesn’t know about your services, that connection never happens.  Thus, salon marketing strategies are an integral part of growing and maintaining your business.  The following 4 options are proven methods that will keep your chairs filled, and your entrepreneurial spirit inspired.

1. Use social media live video: Social media is a valuable business tool because it’s free and gives you direct access to the clientele you seek. However, you should forgo the standard photo and text posts for a live video series and reels. Live videos give your audience a chance to see that you’re a real person, and they give your brand a tangible identity. Try hosting live how-to demonstrations, a Q&A with you and your staff, or product reviews.  Be sure to start your live video at peak times when you’ll get the most views, and share the resulting video everywhere possible.
2. Style hair for a photo shoot: Connect with up-and-coming photographers who’d like to build their portfolio. Organize a photo shoot, and you’ll receive professional credits on published work, establish repeat clientele, and gain unprecedented exposure that’s impossible to find through traditional means.
3. Create a selfie station: The average person takes more than 450 selfies a year. Why not be a part of that?  Set up a selfie station in your shop where customers can show off their new ‘dos with great lighting and an appealing background.  Create a hashtag for the station and ensure your customers use it when sharing the photos on their social media accounts. This is a free way to show off your hard work and advertise your business with one simple action.
4. Get listed on a directory: Listing your service on a public directory is a great way to find new business. Customers who are seeking locticians are performing targeted searches, and a directory is one easy way to make sure your business is visible online. Be sure to check out our loc directory, where you’ll have a full profile and opportunities to be featured.

Creating a top-quality business is just one part of the battle. Now, it’s time to market your services and build your client list.  These salon marketing strategies can help.